SQUARE GLOBAL - AN INTRODUCTION

Square Communications is more than 22 years young 360 degree advertising and digital media agency with a successful track record in almost all sectors. As Square Global, we cater to the International market

Our network is well spread both in India and abroad with 16 full-fledged branches across India and strong network of International players.

We have an enviable roster of Government and Private Clients from other sectors also. Some of the major names in the long list are Engineers India Ltd., (EIL), BHEL, GAIL, MTNL, BSNL, Govt. of NCT of Delhi, India Posts, Government of Assam, KHADI, CAPART, Ministry of Agriculture. These apart, we are also working with Oriental Bank of Commerce, Bank of Maharashtra, & State Bank of India, MMTC, STC, and so on. In the private sector, we are working with Mercedes Benz (Silver arrows), Muthoot Finance, Parshvnath Builders, Star Cruise, Aashiyana Group of Companies and so on.

The varied range of services we offer as part of 360 degree communications solutions include Advertising, Social Media Marketing & Management, Digital Media Marketing, Corporate Communications, Creative Design & Strategy, Media Planning, Electronic and Static media, Outdoors, Events and Celebrity Management, Exhibitions, PR services and promotions

BRAND OBJECTIVE

BRAND
IMAGE

Our mission is to help brands reach their full potential by crafting their story as one with the consumer. We know you love to make an impact and we simply make that road creatively easy for you. Get the best of branding, advertising and marketing, all under one ‘Square’!

AWARENESS

We ideate, We create and We Deliver! Helping clients make meaningful connections with their audience. Bringing result-oriented brand marketing programs and PR campaigns that boost our clients’ awareness, improves their sales and fosters sustainable growth.

SERVICE
AVAILABILITY

There is no deeper connection than one formed with a human touch. SBCG lays absolute emphasis on values and ethics that every member of the company is strongly imbibed with.

COST
EFFECTIVE

There is no deeper connection than one formed with a human touch. SBCG lays absolute emphasis on values and ethics that every member of the company is strongly imbibed with.

INDUSTRY RESEARCH

Customer Demographics
Geography
Facts about the Industry
Competitive analysis
Business Focus points
Media suggestions
Print Marketing Collateral
Offer suggestions

STRATEGY AND MARKETING APPROACH

Presence on Social media
Digital Objectives
Target Audience
Design strategy
Brand building
Driving sales

CONTENT BUCKETS & FORMAT ANALYSIS

Suggested Content buckets
Suggested Content format
Increase conversations
Multi format content

SOCIAL MEDIA ANALYSIS

Current page analysis
Competitive analysis
Gap analysis
Quarterly campaign planning
Tag lines / Copies

WORK METHODOLOGY

Four stage plan to reach our goals:

Choosing the right medium
Content strategy
Scope of work
Analysing and reporting
Tag lines / Copies

KEY ACTIVITIES TO BE PERFORMED

Social Media Strategy: Social Media Content Strategy & Planning will be done through Action Plans. Monthly & Weekly Strategy will be discussed for every month.
Social media Management: Social Media Content Buckets identification and analysis for different content creation for good performance.
Content Management: Different type of content creation. Content formats includes Creatives, GIFs Videos, Album Posts & Stories (According to the brief & requirements).
Creation & Maintenance of Social Media Platforms: We shall create and subsequently maintain the official Social Media Platforms i.e. Facebook, Twitter, YouTube, Instagram, LinkedIn, Google Plus etc.
Fresh look: Give all Social Media Platforms a new look as and when required putting up new creatives, cover images on various theme lines.
Engage with users: Regularly organize online contests/quizzes on the all platforms as per the approved strategy.
Response Management: All the queries received on the all platforms must be replied to and addressed within 24 hours and appropriate records will be maintained.
Tagging: Create relevant tagging, hashtags & linkages of content on all the platforms.
Query Management and Tracking: Queries, comments and requests will be responded under Online Reputation Management
Reporting: Tracking sentiments and regular reporting on the effectiveness of the social media strategy.

#	Reports	FREQUENCY
1	WEEKLY PERFORMANCE REPORT	WEEKLY
2	WEEKLY QUERY MANAGEMENT REPORT	WEEKLY
2	MONTHLY PERFORMANCE REPORT	MONTHLY