Client: Yamaha

Product: Alpha Scooter

Brand:. YAMAHA has a reputation of making well designed and personalized motorcycles and scooters that are universally accepted. Behind the characteristics is the YAMAHA’s effort to identify customer’s need and create original parts adjusting to each model and that’s how Yamaha Alpha became the family scooter of India.

Event Brief: Yamaha wanted to conduct sales based activities where they can reach people directly and get them the real experience of scooters with focus on increasing sales. Our Challenge: Yamaha has a weak market in North India. Yamaha wanted to cover major market areas and prime areas around there dealerships where they could set-up a dais with Alpha scooters for test rides in various parts of North India: Delhi NCR,UP,HP,J&K,Rajasthan and Mumbai.Many of these locations are places where manpower is always an issue but we executed a cost effective solution taking care of the execution of complete activities across all these locations and also taking care of Merchandises, branding at the set-ups.

What we did: As scooter is an indispensable means of transport in India, Yamaha made a strategy to sell a well colored, nice looking scooter. Two-thirds of the Indian population is under 30 years old. Demand for scooters as a major transportation method continues to increase mainly due to the lack of organized infrastructure construction such as railways and metros. We figured out the areas close to their dealerships with consent to dealers to give test rides to the customers and offer them benefits which comes along as a package. We gathered enquiries and segregated those enquiries amongst various segments as hot leads, Warm leads and Cold Leads based on the customer to customer. These leads were passed to the dealers close to the areas to turn them into sales. This activity has been very successful as a result they carried out this activity across whole 1 year adding more and more locations in North India. One important aspect of this activity was monitoring and aggressive reporting so as to ensure we don’t miss on any lead as we knew the importance of each lead who could turn as prospective customer so we placed daily monitoring to be reported to our supervisors which were cross checked by the Yamaha ASM’s and Dealer’s.

Outcome: Great Advertisement benefits with real time experience to users of the scooter thus making them aware of the product resulting in generating enquiries and in turn generated sales.

Client: Yamaha Fascino

Product Fascino

Brand: Yamaha is on fire and it has been adding new products to its Indian line-up quickly. Fascino is new and looks beautiful, introduced with Yamaha’s blue core technology.

Event Brief: As we all know Yamaha’s design team does a lot of brain storming with the look of the bike and never lets the enthusiasts down in this department. So we as event partners also thought on the same lines and designed a20*20 portable set-up which is idle for Malls not just to attract youth but also kids and parents. We introduced a makeover panel in the set-up for girls and boys with our special make-up artists to do make over so to as look stylish like the Yamaha Fascino. We provided test rides outside the mall and practical experience with add on features to attract the crowd and give them real time experience to customers. We had stylish looking Fascino scoters displayed thus gathering enquires and on-spot sales as well.

Outcome: We received on-spot sales as we had dealers to give on-spot discounts and lot of hot enquiries other than company branding and advertisement. This is one of their most successful on-going activity across India.

Client: Panasonic

Product: High Defination Video Conferencing Device

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Event Brief: We Launched High Definition Video Conferencing Device at Hotel Leela, Chankayapuri amongst their partners, Distributors and Dealers. They wanted to create real time experience for all the attendees so as to understand as how there product makes a difference. We created experiential Zone for them where the attendees spent 7-10 min on average having real time experience as how efficiently, fast and clear the video conference can happen using that device.

Outcome: A par excellence Product Launch with real time experience of their product.

Client: YCSP

Brand: Yamaha wanted to increase their brand awareness as brand in rural areas so they came up with Yamaha Child Safety Program also known as YCSP.

Event Brief: We drove the pilot project for Yamaha in North India for this program with a motive if this gets a good response can be replicated to the rest of the India. We targeted schools in Rural Areas across UP East, UP West and MP where we educated Children about road safety programs with help of Yamaha trained staff and create awareness about other aspects related to traffic rules. Yamaha launched a scholarship program as part of this activity and awarded one student free scholarship from each school. We helped them identify 1 student for the scholarships as well.

Outcome: This really helped children and their parents connect to the brand Yamaha.

Client: NDTV

Product: NDTV Imagine Serial "Meethi Choori"

Event Brief: Promoting NDTV Imagine Serial, ‘ Meethi Choori’ was a great experience. To create awareness of the serial, we fabricated a van and visited various colleges across Delhi and UP. We had female driven activities like Heena artists, Hair Stylists etc to generate awareness around the campaign.Our target audience were females and we did all to attract them and make them aware about this soap and create on ground excitement before the release of this series.

Outcome: ‘Meethi Choori’ was w well known soap.

Client: UTV

Product: UTV Bindas Serial Campaign

Brand: UTV Software Communications Ltd. or UTV is an Indian media and entertainment company owned by The Walt Disney Company

Event Brief: For UTV Bindas Serial Campaign, UTV wanted us to capture audience who is middleclass as that would be the appropriate class who would be interested in there serial. We advised with general leaflet distribution at the toll zones across Delhi NCR at the car passages so to focus the right audience along with outdoor campaigns at the prime.

Outcome: UTV received a great response for this campaign

Client: ADHAAR Group

Brand: Aadhar Group (Aadhar Infra Holding Limited: AIHL) a real estate company based in Noida known for developing world class commercial and residential real estate projects.

Event Brief: Adhaar group wanted to focus only on prime class people for collaboration of their project with various industry sectors by having experiential zones to showcase their profile and on-going projects. We as an agency built classy experiential zones in tie-up with Zee Business group to target the audience they desired at the 5 star hotels and Zee Business Conclaves across Pan India.

Outcome: Adhaar group received great advantage with this program and experience branding amongst the top of the sector people. It helped them introduce their projects to some of the top sectors and further get into their collaborations with them. This group has been very happy with our work as a result their product launches and meets are regularly done by us.

Client: McDonalds

Product: Breakfast Menu

Brand: McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets.

Event Brief: We launched the breakfast menu for McDonalds. We created the awareness amongst the youth by targeting the institutional areas and displaying of banners in the same across Delhi. We figured out the most suitable areas with good footfall with our manpower placed on strategic points talking to people about the new breakfast menu.

Outcome: The endeavor was taken up to promote the breakfast business in Asia, where breakfast out of home is a very small category (about 4 per cent of store sales in India) as most people consume breakfast at home.

Client: Yamaha Saluto

Product: Saluto

Brand: Yamaha Saluto is one of the best in 125cc Class bikes in India with a mileage of 78 Kmpl.Mileage is one of the important aspects especially in rural areas.

Event Brief: Yamaha wanted to launch and create awareness of its new bike Saluto and shout about its features and mileage to expand its market in rural areas which has been the lowest especially in North India Rural market. We as an agency introduced an idea to attract crowd by showing them movies in public areas with permissions and licenses. During the peak gathering at these areas do Emcee based interactions and talk about features and new financial schemes offered by Yamaha and its dealers thus making an attractive product for them.

Outcome: To create one to one bonding with people, enhancing brand image in rural areas and help them increase sales in these areas.

Client: Yamaha

Product: Yamaha FZ Series

Brand: The Yamaha FZ Series set a new benchmark for biking. The FZS-FI takes it to the next level. It brings the most advanced Yamaha Blue Core concept to offer bikers an unmatched experience of performance and efficiency. At its heart is the all new Yamaha Fuel Injection(FI) engine. It uses advanced sensors and actuators to calculate and deliver the optimum amount of fuel to the engine – enhancing both

Event Brief: Yamaha wanted to launch and create awareness of its new bike FZ and target families. We as an agency introduced an idea to organize Carnival at the dealerships and involving the dealers in order to have maximum participation and invite the families in the neighborhood to come with their children and play activities arranged at the dealership and win exciting gifts and take the test ride of the product.

Outcome: To reach out to the families and giving them the personal touch and hence resulting in increasing in test rides and eventually the test rides of the product.